University of North Georgia Athletics

The University of North Georgia Athletics Marketing Strategy is designed to align Nighthawk Athletics with reputable businesses and organizations committed to the mission and core values of both UNG and the NCAA Division II student-athlete experience. Resources and funds generated annually through sponsor partnerships go directly to enhance and support the school’s 13 NCAA athletic programs and over 225 student-athletes. North Georgia Athletics encourages our student-athletes to pursue excellence in academics, athletics and community involvement. The corporate partnership program is a great asset in helping us reach our goals for providing outstanding learning opportunities for our student-athletes, while also providing advertising and sponsorship exposure opportunities for businesses and organizations.  Our mission is to offer small businesses, as well as corporations, the opportunity to market themselves to the Nighthawk Nation and we can cater a marketing strategy that reaches a specific target audience. All aspects of the corporate partnership program are customizable and strive to meet your needs as a business or organization.  

UNG Athletics will package a marketing and advertising plan that accomplishes what each partner is looking for whether it is in-venue visibility, social media, advertising on the Nighthawk Sports Network, digital signage, presented by opportunities, title sponsorships and much more. 
 

IN-VENUE	SOCIAL MEDIA	NIGHTHAWK SPORTS NETWORK	SPECIAL EVENTS & PROMOTIONS
Public Address Read & Brand on Videoboard Hospitality / Nighthawk Nest Premium Reserved Seats and Season Tickets	Nighthawk of the Week Sponsor Appreciation Posts Scheduled Engagement / Lead Generation	Segment Sponsor / Presented By Commercials Bumper Ads	Title Sponsorships Target Audiences Promotions, Giveaways & Recognitions
First-class in-game experience using digital videoboards at all ticketed venues with most of our sports ranking the top-10 nationally in NCAA Division II attendance.	Over 50,000 followers across 30 social media accounts that result in over 10 million impressions annually.	Streaming on an ESPN-style broadcast to 80,000 viewers online on the Nighthawk Sports Network.	Activations through various sponsorship driven campaigns.

 

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Group Ticket Discounts
Whether you're looking for a fun-filled company outing, to entertain youth and social groups or spend quality time with family and friends, UNG Athletics offers group packages to meet your needs. Group tickets are available for groups of 10 people or more for Nighthawk men's and women's soccer, men's and women's basketball, baseball and softball games. Group tickets must be purchased prior to game day. Group tickets are not only an economical and easy way to enjoy a North Georgia athletics event but also a great way to celebrate and socialize with friends! Businesses, youth groups and birthday events can also take advantage of discounted tickets and exclusive benefits such as block seating and audio/visual recognition at games.
 

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Promotions
On game days, the marketing staff aims to strengthen the game atmosphere and fan experience by overseeing game specific activities, promotions and special entertainment appearances. The marketing staff also coordinates with other aspects of game day experience such as the UNG cheerleaders, the pep band, drum line and Nigel the Nighthawk.